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Who Runs my Start-Up?

by in Recommended February 27, 2018

Leadership can be a confusing concept, and it gets muddled quickly at the highest levels. This post comes from a conversation I had last week with a kid who’s startup is already funded and pulling in steady revenue, but hasn’t sorted out who is in charge. An Executive Team That Makes Decisions They’re the ones […]

Building a Brand

by in Recommended February 27, 2018

A brand is a perception or set of associations consumers have of a business. Those perceptions originate from the story you tell about your business, the vision, the values you hold, the products and services you offer, and how your customers are transformed as a result of using those products or services.