Leadership can be a confusing concept, and it gets muddled quickly at the highest levels. This post comes from a conversation I had last week with a kid who’s startup is already funded and pulling in steady revenue, but hasn’t sorted out who is in charge. An Executive Team That Makes Decisions They’re the ones […]
Once you’ve got investors invested in your company, your first reaction may be to break out the champagne. But be careful. Just as investors do due diligence on you and your company, you should be doing due diligence on them. Here’s how:
A brand is a perception or set of associations consumers have of a business. Those perceptions originate from the story you tell about your business, the vision, the values you hold, the products and services you offer, and how your customers are transformed as a result of using those products or services.